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Like most commentators, US broadcaster CNN was unimpressed. The researchers’ idea of recording celebrity tongue motions for all to experience was not particularly well received.

“I think that approach is too much and I find it kind of creepy,” says Samani. “You don’t need to transmit all the parameters of a kiss. The main aim is to improve long-distance relationships. We’ve taken several steps to minimise the creepiness.”

Den förtjusande filmen övertygar mig inte helt om det etiska värdet av innovationen.