Men are in particularly high demand because many parents don’t want their children looked after exclusively by women. According to a study carried out on behalf of the Ministry of Family Affairs, more than a third of mothers and fathers prefer day care facilities that have male staff. The higher the parents’ educational and income levels, the more important they consider having male child care workers.
Iris Wagenblast, the managing director of day care center operator Die Halben Meter, or ”The Half-Meter,” in Hamburg’s Eimsbüttel district, can proudly point to her 50:50 staff ratio. An equal number of men and women work in the company’s kindergartens, although there are fewer men in the nurseries. In an attempt to hang onto her male staff and attract even more, Wagenblast gives them extra benefits in terms of training courses and specialization. Their salaries are also an issue. ”Men tell us what they want to earn,” Wagenblast says. ”They know what they are worth.”
Ur ett marknadsperspektiv verkar det rimligt att koppla lön till efterfrågan.